|
Introduction |
p. 1 |
|
About This Book |
p. 1 |
|
Conventions Used in This Book |
p. 2 |
|
Foolish Assumptions |
p. 3 |
|
How This Book Is Organized |
p. 3 |
|
Part I Pitching Your Resumes in a New Era Job Market |
p. 3 |
|
Part II Resume Basics That Wow 'Em Every Time |
p. 4 |
|
Part III Bringing It All Together: Sample OnTarget Resumes |
p. 4 |
|
Part IV You've Sent Your Wow. What to Do Now |
p. 4 |
|
Part V The Part of Tens |
p. 4 |
|
Icons Used in This Book |
p. 5 |
|
Where to Go from Here |
p. 5 |
|
Part I Pitching Your Resumes in a New Era Job Market |
p. 7 |
|
Chapter 1 The All-Purpose Resume Is So Five Minutes Ago |
p. 9 |
|
In a New Era, the Targeted Resume Rules |
p. 9 |
|
Market Forces Zap Unqualified Resumes |
p. 10 |
|
Game-Changing Government Rules Impact Resumes |
p. 12 |
|
Navigating the regulations |
p. 14 |
|
Sign of the times |
p. 15 |
|
Three Steps to Writing a Targeted Resume |
p. 15 |
|
Step 1 Prepare your core resume |
p. 16 |
|
Step 2 Research requirements of job |
p. 16 |
|
Step 3 Customize each spinoff resume |
p. 16 |
|
Sample Core Resume and Spinoffs |
p. 16 |
|
The back story on Lauren L. Simpson |
p. 17 |
|
Lauren's core resume |
p. 17 |
|
Lauren's spinoff resume A |
p. 17 |
|
Lauren's spinoff resume B |
p. 22 |
|
In a New Era, the OnTarget Resume Brings You So Up to Date |
p. 25 |
|
Chapter 2 New Quick Ways to Find the Right Jobs |
p. 29 |
|
The Young Giants: Vertical Job Search Engines |
p. 30 |
|
Using a vertical: The generic basics |
p. 32 |
|
Meet the verticals |
p. 33 |
|
SimplyHired.com |
p. 33 |
|
Indeed.com |
p. 33 |
|
Jobster.com |
p. 34 |
|
GetTheJob.com |
p. 35 |
|
Yahoo! HotJobs |
p. 36 |
|
Job Boards Rising |
p. 36 |
|
Finding job boards |
p. 37 |
|
Using job board resources |
p. 38 |
|
The Continuing Power of Newspapers |
p. 39 |
|
But here's the rest of the story |
p. 40 |
|
A new wind is blowing on newspapers |
p. 41 |
|
Hunting on Company Web Sites |
p. 41 |
|
Seeking and Finding Is Easier than Ever |
p. 43 |
|
Chapter 3 Spotlight Your Resume in a Web 2.0 World |
p. 45 |
|
Online Employee Referral |
p. 46 |
|
What it is |
p. 47 |
|
Getting started |
p. 47 |
|
Finding more info |
p. 48 |
|
Online Social Networking |
p. 48 |
|
What it is |
p. 48 |
|
Getting started |
p. 49 |
|
Finding more info |
p. 50 |
|
Blogs |
p. 51 |
|
What it is |
p. 51 |
|
Getting started |
p. 52 |
|
Finding more info |
p. 53 |
|
Really Simple Syndication (RSS) |
p. 53 |
|
What it is |
p. 53 |
|
Getting started |
p. 54 |
|
Finding more info |
p. 54 |
|
Instant Messaging |
p. 54 |
|
What it is |
p. 55 |
|
Getting started |
p. 56 |
|
Finding more info |
p. 56 |
|
Podcasts |
p. 56 |
|
What it is |
p. 57 |
|
Getting started |
p. 57 |
|
Finding more info |
p. 58 |
|
Web 2.0 Is a Work in Progress |
p. 58 |
|
Chapter 4 Familiar Search Tools That Haven't Gone Away |
p. 59 |
|
Scannable Resumes: Same as Ever |
p. 60 |
|
Plain Text Resumes: A Long Last Gasp |
p. 61 |
|
E-Forms: Fill in the Blankety-Blanks |
p. 64 |
|
Yippee! The Fully Designed, Handsome Resume Is Back! |
p. 66 |
|
From Identity Theft to Recruiter Turnoff: Why Resume Blasting Is a Bad Idea |
p. 67 |
|
Privacy and identity theft problems |
p. 67 |
|
Risks in your workplace |
p. 68 |
|
Overexposure to recruiters |
p. 69 |
|
Online Screening Keeps On Keepin' On |
p. 69 |
|
Sample components of online screening |
p. 70 |
|
Pros and cons of online screening |
p. 71 |
|
Can your resume be turned away? |
p. 72 |
|
Match Your Resumes to the Jobs |
p. 72 |
|
Part II Resume Basics That Wow 'Em Every Time |
p. 73 |
|
Chapter 5 Creating Your Best Resume |
p. 75 |
|
"Telling It" Mutes; "Selling It" Sings |
p. 75 |
|
Focus Your Resume |
p. 77 |
|
Resume Formats Make a Difference |
p. 80 |
|
Reverse Chronological Format |
p. 81 |
|
Strengths and weaknesses |
p. 81 |
|
Who should use this format and who should think twice |
p. 82 |
|
Creating a reverse chronological resume |
p. 84 |
|
Functional Format |
p. 84 |
|
Strengths and weaknesses |
p. 84 |
|
Who should use this format and who should think twice |
p. 85 |
|
Creating a functional resume |
p. 85 |
|
Hybrid Format |
p. 87 |
|
Strengths and weaknesses |
p. 87 |
|
Who should use this format and who should think twice |
p. 87 |
|
Creating a hybrid resume |
p. 87 |
|
Professional Format |
p. 89 |
|
Strengths and weaknesses |
p. 89 |
|
Who should use this format and who should think twice |
p. 89 |
|
Creating a professional resume |
p. 89 |
|
Academic Curriculum Vitae |
p. 91 |
|
Strengths and weaknesses |
p. 91 |
|
Who should use this format and who should think twice |
p. 91 |
|
Creating an academic curriculum vitae |
p. 94 |
|
International Curriculum Vitae Format |
p. 94 |
|
Strengths and weaknesses |
p. 94 |
|
Who should use this format and who should think twice |
p. 94 |
|
Creating an international curriculum vitae |
p. 97 |
|
Other Resume Presentations |
p. 97 |
|
Variations on a theme |
p. 97 |
|
Accomplishment format |
p. 98 |
|
Linear format |
p. 98 |
|
Keyword format |
p. 98 |
|
Resume letters |
p. 99 |
|
Portfolios |
p. 99 |
|
Video resumes |
p. 100 |
|
Web resumes |
p. 101 |
|
Multimedia resumes |
p. 101 |
|
Choose What Works for You |
p. 101 |
|
Chapter 6 Content Makes the OnTarget Difference |
p. 103 |
|
The Parts of Your Resume |
p. 103 |
|
Leading with Contact Information |
p. 104 |
|
Hooking the Reader with a Summary or Objective |
p. 106 |
|
Choosing an objective |
p. 107 |
|
When to use an objective |
p. 107 |
|
Advantages of an objective |
p. 107 |
|
Disadvantages of an objective |
p. 108 |
|
Opting for a summary |
p. 108 |
|
When to use a summary |
p. 108 |
|
Advantages of a summary |
p. 110 |
|
Disadvantages of a summary |
p. 110 |
|
Making Education, Experience, Skills, and Competencies Work for You |
p. 110 |
|
Education |
p. 110 |
|
Experience |
p. 111 |
|
Skills |
p. 111 |
|
Competencies |
p. 113 |
|
A few examples of core competencies |
p. 114 |
|
Including competencies in your resumes |
p. 116 |
|
Gaining Extra Points |
p. 117 |
|
Activities |
p. 117 |
|
Organizations |
p. 118 |
|
Honors and awards |
p. 118 |
|
Licenses and samples of your work |
p. 118 |
|
Testimonials |
p. 119 |
|
Shaping Your Content on Application Forms |
p. 119 |
|
Content to Omit: Your Salary Story |
p. 120 |
|
Accomplishments Are Your Content Aces |
p. 121 |
|
Chapter 7 Wow Words Work Wonders |
p. 123 |
|
Wow Words Can Bring Good News |
p. 124 |
|
Wow words for administration and management |
p. 124 |
|
Wow words for communications and creativity |
p. 125 |
|
Wow words for sales and persuasion |
p. 125 |
|
Wow words for technical ability |
p. 126 |
|
Wow words for office support |
p. 127 |
|
Wow words for teaching |
p. 128 |
|
Wow words for research and analysis |
p. 128 |
|
Wow words for helping and caregiving |
p. 129 |
|
Wow words for financial management |
p. 130 |
|
Wow words for many skills |
p. 131 |
|
Keywords Are Key to Finding You |
p. 131 |
|
Keywords for administration/management |
p. 132 |
|
Keywords for banking |
p. 133 |
|
Keywords for customer service |
p. 133 |
|
Keywords for information technology |
p. 134 |
|
Keywords for manufacturing |
p. 134 |
|
Keywords for human resources |
p. 134 |
|
Where to Find Keywords |
p. 135 |
|
Get a Grip on Grammar |
p. 136 |
|
A Few Words about Spelling |
p. 137 |
|
Words Sell Your Story |
p. 139 |
|
Chapter 8 Refine Your Design for Great Looks |
p. 141 |
|
Resumes That Resonate |
p. 142 |
|
Word processing |
p. 142 |
|
Printing |
p. 142 |
|
Paper selection |
p. 142 |
|
Consistency, consistency, consistency |
p. 143 |
|
When three's not a crowd |
p. 143 |
|
Come on, break it up! |
p. 143 |
|
Open spaces |
p. 144 |
|
Typefaces and fonts |
p. 145 |
|
A few more tips on appearance |
p. 146 |
|
Choosing between Two Resume Layouts |
p. 146 |
|
Design That Gets the Word Out |
p. 150 |
|
Chapter 9 Passages: Resumes for Your Life's Changing Phases |
p. 151 |
|
Scoring Big as a Recent Graduate |
p. 152 |
|
Quick take: Rookie strengths |
p. 152 |
|
Quick take: Rookie soft spots |
p. 152 |
|
Tips for recent graduates |
p. 153 |
|
Beef up your sales pitch |
p. 153 |
|
Clarify your aim |
p. 154 |
|
Ditch unhelpful information |
p. 154 |
|
Data-mine your college experience |
p. 154 |
|
Gaffes common to new graduates |
p. 155 |
|
Falling short of image standards |
p. 155 |
|
Omitting heavy-hitter points |
p. 155 |
|
Overcompensating with gimmicky language |
p. 157 |
|
Making employers guess |
p. 157 |
|
Leveling the experience field |
p. 157 |
|
Stopping with bare bones |
p. 157 |
|
Hiding hot information |
p. 157 |
|
Highlighting the immaterial |
p. 158 |
|
Ignoring employers' needs |
p. 158 |
|
Writing boastfully |
p. 158 |
|
Grabbing Good Jobs as a Baby Boomer |
p. 158 |
|
Quick take: Boomer strengths |
p. 158 |
|
Quick take: Boomer soft spots |
p. 159 |
|
Tips for baby boomers |
p. 160 |
|
Match your target job description |
p. 160 |
|
Shorten your resume |
p. 161 |
|
Focus your resume |
p. 161 |
|
Show that you're a tower of strength |
p. 161 |
|
Demonstrate political correctness |
p. 161 |
|
Distribute your resume online |
p. 161 |
|
Murder ancient education dates |
p. 162 |
|
Trim your resume to fighting weight |
p. 162 |
|
Use appropriate headings |
p. 162 |
|
Taking a lower-level job |
p. 162 |
|
Gaffes common to boomers |
p. 163 |
|
Choosing the wrong focus |
p. 163 |
|
Using old resume standards |
p. 164 |
|
Lacking a summary |
p. 164 |
|
Revealing age negatively |
p. 165 |
|
Appearing low-tech |
p. 165 |
|
Not supplementing a high school education |
p. 165 |
|
Winning Interviews as a New Civilian |
p. 165 |
|
Quick take: Transitioning military strengths |
p. 166 |
|
Quick take: Transitioning military soft spots |
p. 166 |
|
Tips for new civilians |
p. 167 |
|
Advertise what you're selling |
p. 167 |
|
Consider your best format |
p. 167 |
|
Zero in on job fairs |
p. 168 |
|
Protect your identity from theft |
p. 168 |
|
Be a resource collector |
p. 168 |
|
Visit key Web sites |
p. 170 |
|
Get the message about milspeak |
p. 170 |
|
Changing Course with an OnTarget Resume |
p. 172 |
|
Chapter 10 Successful Solutions to Resume Problems |
p. 175 |
|
Too Much Experience |
p. 176 |
|
Too many qualifications or ageism? |
p. 176 |
|
Too much experience in one job |
p. 178 |
|
Divide your job into modules |
p. 178 |
|
Deal honestly with job titles |
p. 178 |
|
Tackle deadly perceptions head-on |
p. 179 |
|
Highlight the issue |
p. 179 |
|
Too Long Gone: For Women Only |
p. 180 |
|
Sift through your past |
p. 182 |
|
Use professional terms |
p. 182 |
|
Know the score |
p. 182 |
|
Job Seekers with Disabilities |
p. 183 |
|
Deciding whether to disclose a disability |
p. 184 |
|
Explaining gaps in work history |
p. 184 |
|
Asking for special equipment |
p. 185 |
|
When Demotion Strikes |
p. 185 |
|
Gaps in Your Record |
p. 187 |
|
Too Many Layoffs That Aren't Your Fault |
p. 189 |
|
Explaining Mergers and Acquisitions |
p. 189 |
|
Here a Job, There a Job, Everywhere a Job, Job |
p. 190 |
|
Overcoming a job-hopping image |
p. 190 |
|
Cleaning out your job closet |
p. 192 |
|
When Substance Abuse Is the Problem |
p. 192 |
|
A Bad Credit Rap |
p. 193 |
|
Ex-Offenders Job Hunting |
p. 194 |
|
Know that negative information is dangerous |
p. 194 |
|
Avoid the chronological format |
p. 194 |
|
Present your prison experience in nonprison terms |
p. 195 |
|
Get help with your resume and job search |
p. 195 |
|
Look for Ways to Scoot Past Resume Blocks |
p. 195 |
|
Part III Bringing It All Together: Sample On Target Resumes |
p. 197 |
|
Chapter 11 A Sampling of OnTarget Resumes by Industry and Career Field |
p. 199 |
|
Chapter 12 A Sampling of OnTarget Resumes by Experience Level and Age |
p. 219 |
|
Chapter 13 A Sampling of OnTarget Resumes for Special Circumstances |
p. 239 |
|
Chapter 14 A Sampling of Extreme Resume Makeovers |
p. 259 |
|
Part IV You've Sent Your Wow. What to Do Now |
p. 279 |
|
Chapter 15 References Safeguard Your Resume |
p. 281 |
|
The Harm Caused by a So-So Reference |
p. 281 |
|
Seven Things You Should Do about References |
p. 282 |
|
Ban references from your resume |
p. 282 |
|
Expect employers to check references |
p. 283 |
|
Choose references with thought |
p. 283 |
|
Help references help you |
p. 284 |
|
Cover your bases with a reference folder |
p. 284 |
|
Stamp out bad references |
p. 286 |
|
Thank everyone |
p. 287 |
|
Finding References without Shedding Your Cloak of Secrecy |
p. 287 |
|
Allow Enough Time for Skillful Reference Management |
p. 288 |
|
Chapter 16 Twisting in the Wind? Follow Up! |
p. 289 |
|
Why Follow-Up Efforts Are Essential Today |
p. 290 |
|
Questions to Ask Yourself Before Following Up |
p. 291 |
|
Should I phone or e-mail my follow-up? |
p. 292 |
|
What if the ad says "no phone calls"? |
p. 292 |
|
What is the most powerful opening statement I can make? |
p. 293 |
|
What are other compelling opening statements? |
p. 293 |
|
How much information can I find out from a central phone operator? |
p. 294 |
|
What are some tips to get past screeners, a.k.a. gatekeepers? |
p. 294 |
|
What can I do if I keep getting booted to voicemail? |
p. 296 |
|
Why shouldn't I leave a message asking the target to call me back? |
p. 297 |
|
How can I keep track of all my calls, e-mails, and contacts as I follow up? |
p. 298 |
|
When is it time to throw in the towel and move on? |
p. 298 |
|
Monitoring Your Follow-up Efforts |
p. 299 |
|
Using the Follow-Up Matrix |
p. 299 |
|
Factors on the Follow-Up Matrix |
p. 300 |
|
The Values Key |
p. 301 |
|
Checking out a sample Matrix |
p. 303 |
|
Fast-Tracking Your Successful Follow-Up |
p. 303 |
|
Chapter 17 Almost Got the Interview Date? Read This First |
p. 305 |
|
When Your Job Conflicts with an Interview Date |
p. 305 |
|
Face-to-Face Beats Ear-to-Ear |
p. 306 |
|
Going Overboard on Ardor Can Cost You Money |
p. 307 |
|
When the Interview Is Out of Town |
p. 307 |
|
Making the Most of Your Moment |
p. 308 |
|
Little Things Do Mean a Lot |
p. 308 |
|
Part V The Part of Tens |
p. 309 |
|
Chapter 18 Ten (x3) Wap to Prove Your Claims |
p. 311 |
|
Say It with Numbers |
p. 312 |
|
Say It with Percentages |
p. 312 |
|
Say It with Dollar Amounts |
p. 313 |
|
Chapter 19 Ten Ways to Improve Your Resume |
p. 315 |
|
Match Your Resume to the Job |
p. 315 |
|
Use Bulleted Style for Easy Reading |
p. 315 |
|
Discover Art of Lost Articles |
p. 315 |
|
Sell, Don't Tell |
p. 316 |
|
Show Off Your Assets |
p. 316 |
|
Make Sure Your Words Play Well Together |
p. 316 |
|
Reach Out with Strength |
p. 317 |
|
Trash a Wimpy Objective |
p. 317 |
|
Check the Horse's Mouth |
p. 318 |
|
Erase the "Leave-Outs" |
p. 318 |
|
Chapter 20 Ten Tips on Choosing Professional Resume Help |
p. 319 |
|
Choose a Resume Writing Service, Not a Clerical Service |
p. 320 |
|
Ask Around for a Great Resume Pro |
p. 320 |
|
Request a Free Initial Consultation |
p. 321 |
|
Watch Out for Overuse of Forms |
p. 321 |
|
Look for a Fair Price |
p. 321 |
|
Check Out Samples |
p. 322 |
|
Take Aim |
p. 322 |
|
Consider a Certified Resume Writer |
p. 323 |
|
Remember That Design Counts |
p. 323 |
|
Know That a Poor Resume Is No Bargain |
p. 324 |
|
Chapter 21 Ten Pet Peeves of Recruiters |
p. 325 |
|
Resume-Free Pitches |
p. 325 |
|
Major Mismatches |
p. 325 |
|
E-Stalking |
p. 326 |
|
Caps and Taps and Typos |
p. 328 |
|
Too Much Information |
p. 328 |
|
Date Grate |
p. 328 |
|
Guess Who |
p. 329 |
|
File Style |
p. 329 |
|
Useless and Uninformative |
p. 330 |
|
Probable Prevarication |
p. 330 |
|
Chapter 22 Your Ten-Point Resume Checklist |
p. 331 |
|
Tit for Tat |
p. 331 |
|
Format and Style |
p. 331 |
|
Focus and Image |
p. 332 |
|
Achievements and Skills |
p. 332 |
|
Language and Expressions |
p. 332 |
|
Content and Omissions |
p. 332 |
|
Length and Common Sense |
p. 333 |
|
Appearance: Online Attached and Paper Resumes |
p. 333 |
|
Sticky Points and Sugarcoating |
p. 333 |
|
Tap the Power of OnTarget Resumes |
p. 335 |
|
Index |
p. 337 |